Muse for Shops: A Catalog That Sells on WhatsApp

A small shop does not need an online store with monthly fees to sell beyond its sidewalk. It needs a catalog customers can browse in WhatsApp, product descriptions that answer before they ask, and an order flow that fits in a chat. Muse builds all three with you.

1. The catalog: your products, organized to buy

WhatsApp Business has a built-in catalog: each product gets a photo, a name, a price and a description. The mistake is pasting the supplier's text. Ask Muse to write descriptions that sell benefits, sizes and uses — from a plain list of what you stock:

These are my products: [name, price, sizes/colors]. For each one write a 2-line catalog description that says who it is for and why they will love it, plus one short line I can use when someone asks about it on WhatsApp. Keep prices exact.

2. Orders in the chat, without chaos

• Greeting with the catalog link and the delivery/pickup basics.
• An order summary template: products, sizes, total, delivery or pickup, payment.
• Quick replies for stock questions, hours and payment methods — Muse drafts them once, you tap them forever.
• A weekly status or broadcast with new arrivals: one photo, three lines, one call to action. Muse writes it from your restock list.

3. Be found before the chat starts

The catalog only sells if people reach it. Put the WhatsApp link with the catalog in your Google Maps listing, your Instagram and Facebook bios, and a QR code at the register and on your bags. When someone searches your kind of shop nearby, your Google profile — photos, hours, reviews, and that chat button — is the storefront that never closes.

4. Repeat customers are the profit

Delivery apps rent you customers; a WhatsApp list is yours. With permission, keep a customer list and send one useful message a week (new arrivals, a restock alert, a small loyalty perk). Muse turns a list of product names into that message in your voice — and writes the "we saved one for you" follow-up that makes a regular feel like a regular.

Start with the free guide: the 50 Muse prompts include catalog, broadcast and customer-service templates ready to copy.